What’s New + Club Crafted

Holly Wade
Hey there! If you follow along here, you might have noticed that I haven’t been posting lately and there’s a reason for that. I kept it a secret for a while, but the cat has been out of the bag for months, so I think it’s time to talk about here on the blog where it all got started…

Several months ago I embarked on a new project. I had a few too many big ideas and when I finally came back to Earth, I decided it was time to start a new blog, Club Crafted. Amazingly, I started Revamperate in 2012 as just a school project but decided to stick with it and occasionally post the things that I was making anyway. I’d always loved following blogs, so it was a natural progression for me, and I loved sharing these things with others, even though I went into it with zero expectations. As time went on, I began putting more and more effort into this little blog Revamperate and saw it pay off, but it was A LOT of work for a 20-something with a full time job and I received little in return because I simply wasn’t treating it like a business. It was just me and a website with no real rhyme or reason. 

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At the beginning of 2016, I thought a lot about how I would improve this blog to the point that I could use it as a side income to support the projects I make. After a lot of ideas, it all funneled back to one decision – starting over. I decided to take what I learned from this wonderful project and make a brand new website from scratch (all by myself!) and create a brand identity to stick with. I wanted to treat my new blog as a business from the start, so I wrote a business plan, created new social media accounts and vowed to continue making the things I love but only posting them if I felt it was “on-brand.” 

Given that my background is marketing, this is actually what I really enjoy! I’ve been practicing photography the last few months and really focused on trying to be unique about what I share online. Despite being a complete introvert, I’ve ventured outside of my comfort zone on social media and begun communicating with other bloggers, trying to make connections and learn from people who love what I love. 

My lifestyle hasn’t allowed me to meet people who do what I do. I don’t know anyone who really understands branding and blogging like I have learned to, which means most people think I’m crazy for saying things like “it’s for my brand” or “no, that doesn’t fit with my brand.” The difference between Club Crafted and Revamperate is that here, I see it as a personal blog where I share things I make, whereas over there I see it as myself in the form of a brand. I put together the things that I love (cats, cakes, crafts and color) and made it look like an actual business, or at least that’s what I’m trying to do. 

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What happens to Revamperate?

I’m changing the way I use this website. Instead of simply abandoning it like I have over the last few months, I want to share other aspects of my life and use it as a platform to share my ideas about blogging, etc. I always saw Revamperate as a personal blog anyway, so now I plan to focus on that more and maybe even share goofy behind the scenes photos. Don’t expect any world-class photography over here, folks! 

Follow Along on my Next Adventure 

I’m really proud of what Club Crafted has accomplished over the last few months. After all, it’s extremely difficult to build something out of nothing. I hope you’ll follow along both at www.clubcrafted.com and on Instagram @clubcrafted! I can’t wait to keep sharing what I’m making with you! 

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